Can one idea change an entire industry? The co-creator of Jak and Daxter thinks he has the answer.

"It's time for us to get together and start thinking as a unit," Rubin said in Las Vegas. Talent needs to "believe in our value, get real about the business, and unite as a community."

Rubin's goal? To get the industry's talent--the designers, programmers, artists, and producers--to think anew about their value to the industry. "The publishers don’t get it. They don’t understand the talent they have at their fingertips."

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This was submitted by our good ole pal Craig in Cali who has met Jason Rubin on several occasions.